She was a hundred-mile-an-hour single mother of two adopted children and the creator, solo writer, and daily juggler of multiple radio “soap operas.” It was not quite as easy for Irna Phillips. He agreed, and by the end of 1949, The Goldbergs was a hit with a solid sponsor, and Gertrude Berg was a television star. Berg wanted to take that popularity to the new medium of television, and she told William S. Gertrude Berg clearly understood how much power she wielded - still, in the fall of 1948, when she walked into the Madison Avenue office of the man in charge of CBS, she knew she was taking a chance.įor years, she’d been the writer, casting director, star, and force behind the network’s most popular radio show, The Goldbergs. You’ve seen every episode of this favorite show multiple times, and you know the must-watch scenes, every line, every outfit change, new set, and new character.Īnd in When Women Invented Television by Jennifer Keishin Armstrong, you’ve still got a lot to learn. This is the best part of the whole series it’s a great bit, the funniest one.
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